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"White Label" Business Model for Casinos

7/25/2023
"White Label" Business Model for Casinos

In our modern, rapidly changing world of business, it is important to stay flexible and be able to quickly respond to new opportunities. In light of this, developing your own casino software can be an expensive and time-consuming process, especially for new and small businesses. But there is one solution that can significantly ease this task: the "White Label" business model.

How the White Label Model Works

The "White Label" model implies that one company produces a product or service, and another company brands and sells it as its own. This means that you, as a casino owner, can use ready-made solutions developed by professionals, and then brand and develop them. Instead of spending your time and resources creating software from scratch, you can focus on what really matters - developing your business.

Tasks of the Parties within the White Label Model

In the "White Label" model, both parties have their unique tasks and responsibilities. As a casino software provider, our job is to provide you with a stable, secure, and reliable solution that is easy to scale and adapt to the needs of your business.

Your task, as a client, is to use this solution to create a unique brand and offerings that will attract customers. This includes choosing games, managing marketing and customer support, as well as ensuring compliance with all laws and regulatory requirements in your country or region.

Advantages of Using a White Label Solution

There are many reasons why using a "White Label" solution can be beneficial for your business. Here are some of them:

1. Quick Start: Instead of spending months, if not years, developing your own software, you can start working almost immediately.

2. Cost Reduction: Creating your own software requires significant expenses, including hiring and managing a team of developers. With a "White Label" solution, you only pay for the license and support.

3. Professional Quality: Specialists in casino software development have been working on the product for many years and know it inside out. This means you are getting a product that has been time-tested and used by thousands of users.

4. Constant Updates: Updates and improvements to the product, considering changes in legislation, technological trends, and customer requirements.

The solution for online casinos from BigGame Solutions, offers unique functional features within the "White Label" model, specially adapted to the needs of your business and branded with your trademark.

Investing in “White Label”

Choosing a "White Label" solution is not just buying a product, it's an investment in your business. Like any other investment, it requires risk and opportunity assessment. But let's look at the financial model of White Label.

The cost of licensing our "White Label" solution typically includes an initial payment, as well as monthly or annual fees for product support and updates. Depending on your needs, we can offer different packages, including a basic package for new casinos and more advanced packages for larger and more experienced operators.

It's important to understand that investing in a "White Label" solution is an investment in the future of your business. You not only save time and resources that could have been spent on developing your own software, but you also gain access to a product that has already stood the test of time and will be constantly updated and improved to meet your needs and the needs of your clients.


The "White Label" business model offers a whole range of advantages for casino owners, including quick start, cost reduction, professional quality, and constant updating. As a "White Label" solution provider, we are ready to assist you on this journey by providing you with the best tools and resources for your business success. Start your "White Label" strategy today and transform your business into a success of tomorrow!

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