Gambling

Effective ways to boost the loyalty of your players

16/10/2020

We live in a world where a huge part of your success depends on the attention and attraction of the others. The attraction of new customers and the retention of the old ones are the most important components of business prosperity. While drawing large streams of new players is still a great priority for each online casino, the current users should keep on feeling that they are highly appreciated and valued.   

Of course, generous introductory offers are great, but when their free spins and bonus money run out players may leave even if they were able to win back the points they were initially granted. Below we will explain how you can prevent such an outcome and maximize the user loyalty that would ensure stable growth of your client base and the ultimate success of your company. 

Systematically update your gaming portfolio

Most gamers tend to play mainly the highest quality games and use the best live casinos with advanced video slots, blackjacks, and roulettes. To keep up with their constantly growing needs, you should regularly revise your gaming library and promptly add new releases. All players are interested in compelling games with interactive graphics and top-quality video- and audio effects, which is exactly what many game developers compete to offer.

VR-games and 3D slots are getting more and more desirable: everyone wants to play them, so it is only a question of timing before all gamers choose using those gambling businesses that can provide them what they need. 

Offer various loyalty rewards

Many online casinos welcome new customers with solid sign-up bonuses and free spins. At the same time, they shouldn’t forget about their existing patrons and constantly reward them with a variety of incentives such as discounts for a friend’s referral or taking part in a contest. Give them a chance to win prizes and points that could be swapped for casino credits. This way you will ensure that all your customers, new and old ones keep coming back to your website and prefer it to others. 
Other examples include offering your clientele double points for certain actions such as a number of their bets or playing at certain hours. In addition, you may theme users’ point tiers or levels depending on the degree of your their skills: for instance, you might divide them into “novices”, “trainees” and “masters” and reward them accordingly. The best players could be given a generous number of free spins or/and higher amounts of bonus cash, which would make them more dedicated and devoted to your casino.

Know your customers and their needs

Businesses that try to analyze their state of affairs are always one step ahead of their competitors. Gambling providers are not the exclusion: analyzing your data would make you understand your goings-on and your customers better. In regards to players, there are three kinds of users: those who have never played but want to give it a try, those who are still playing, and those who have been playing but stopped for some reason. 
Investing in data analysis tools (such as SRM and others) will help you identify your players, their gambling habits and preferences, or where and how much they like to bet. This information will give you insights into how you can improve your website appearance, modify your gaming collection, create special offers, and make other changes that will help increase player loyalty and a chance to outperform your rivals. Segmentation and personalization of the game content will also boost your client estate.

Draw on Digital Marketing help

In plain language, Digital Marketing is about everything you make online to capture customer attention and enhance the traffic to your website. This technology offers a broad spectrum of tools that will increase the awareness of your gambling business. 
These tools include but are not limited to SEO techniques, content and influencer marketing, Pay-Per-Click, and In-Gaming Advertising, or IGA.  In-Gaming Advertising, for instance, involves billboards or notifications integrated into games and presented in their backgrounds. They inform players on the current and future promotions and loyalty programs. Some casinos provide mobile apps, where they use push-messages that increase users’ involvement and engagement. 

Standing out from the crowd

There are heaps of gambling providers everywhere, but some of them are much more successful than others. One of the greatest reasons for their success is their evolving relationships with their clientele. If you want to create an ever-growing customer base, devote your time and efforts to using the above tools and strategies. Get to know your players, make sure to categorize them, understand their likes and dislikes, and customize your offerings for each group of gamers. This will help you to form a strong bond with them that will stand the test of time.